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Goal Setting Guide

Why is Goal Setting Essential for My Business?

It’s simple: Measuring gives you the leverage to understand the success or failure of your marketing activities. And marketing metrics give you the ability to track your progress and measure your success. So, defining your key metrics means defining the key performance indicators that will help you demonstrate the efficiency and effectiveness of your campaigns.

Designating key marketing metrics should be according to your main objectives or goals such as brand awareness and traffic generation, conversion and retention. Additionally, there is a wide range of combinations of metrics you could track that will give you insight into your marketing efforts. However, the important point is that not every metric is relevant to your marketing plan, therefore you should narrow down the key metrics you monitor. 

With our Setting Key Metrics Strategy Guide, you will understand which metrics are important and relevant to your main objectives, and easily set your key metrics to be in line with your business goals.

What Does This Strategy Guide Include?

This comprehensive guide covers the 5 main steps for you to set the right key metrics for your business and introduces you to the essential concepts and the terminology with tips and growth tactics. Additionally, you will be able to exercise each module and process in the Growth Marketing Hub with the help of dashboard screenshots. 

  1. Set a Time Frame
  2. Choose or Create a Brand/Product 
  3. Choose or Create Your Persona
  4. Choose your Main Objective
  5. Choose your Targeted Key Metrics


goal setting


Who is This Strategy Guide for?

GMH Growth-Driven Marketing Strategy Guides are designed for those who want to create a strong growth structure and apply a sustainable digital marketing strategy for their organisation. GMH guides are also highly useful for those who don’t have an established brand and just want to learn. You can benefit from this guide if you are:

  • A traditional marketer who wants to upskill into growth-driven and digital marketing
  • Any digital marketing professional who wants to build and manage a sustainable growth driven marketing strategy
  • An inspired career changer
  • A small-business owner or an entrepreneur who wants to grow their business 
  • A graduate who just wants to learn the latest marketing techniques and methods

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Resource Tags

Growth Channels: Strategy

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Goal Setting Guide
Guide to set the most important metrics