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Email Marketing Planning Guide

Connect with your audience to convert them into loyal customers

Email is still one of the best methods to reach out to your customers and leads. When executed right, a successful email marketing strategy (with smart segmentation, targeting, email automation and personalised content) will allow you to communicate with your audience when they need you, nurture them, convert them into customers and turn them into loyal, raving fans. 

In order for your email strategy to be highly effective, you need to plan first.

Why is Email Marketing Planning Essential for My Business?

Email marketing planning is an important phase of your email marketing strategy. Here are some benefits of planning an effective email marketing strategy for your business:

  • Highly relevant content as a result of segmentation and targeting
  • Better brand recognition and loyalty
  • Stronger customer relationships
  • Increase in website traffic
  • Increase in overall sales

An effective email marketing plan should be built according to each brand/product and persona. Additionally, you need to take your main goal and related growth metrics into consideration. To reduce the complexity, we’ve prepared a guide for you to have an understanding of how to create an email marketing plan, the main email types and some tactics for you to use in your email marketing activities.

What Does This Planning Guide Include?

This comprehensive guide covers the 3 main steps for you to create your Email Marketing plans. The guide also introduces you to the essential concepts and the terminology with tips, related growth metrics and examples. Additionally, you will be able to exercise each module and process in the Growth Marketing Hub with the help of dashboard screenshots. 

  1. Choose or Create Your Brand/Product 
  2. Choose or Create Your Persona
  3. Create Tactics
  4. Manage Your Plan/Tactics


email marketing planning


Who is This Planning Guide for?

GMH Growth-Driven Marketing Planning Guides are designed for those who want to create a strong growth structure and apply a sustainable digital marketing strategy for their organisation. GMH guides are also highly useful for those who don’t have an established brand and just want to learn. You can benefit from this guide if you are:

  • A traditional marketer who wants to upskill into growth-driven and digital marketing
  • Any digital marketing professional who wants to build and manage a sustainable growth driven marketing strategy
  • An inspired career changer
  • A small-business owner or an entrepreneur who wants to grow their business 
  • A graduate who just wants to learn the latest marketing techniques and methods

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Growth Channels: Email Marketing

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Email Marketing Planning Guide
Guide to growth-driven email marketing