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The Ultimate Guide to Email Marketing

Build your own audience to create an effective communication strategy

Email marketing is the most effective communication channel to build a sustainable relationship with your target audience because of its numerous segmentation, personalization and automation capabilities. It gets better ROI than other communication channels like social media because you give your subscribers the most personalized messages and, most importantly, you build your own audience.

Why Is Email Marketing Essential for My Business?

Unless you interact with your target audience after reaching them or prospects already in your sales funnel by building an effective communication strategy, they will be lost contacts in your sales pipeline. For this reason, separating the target audiences according to their interests and then sending messages according to the actions they take is an inevitable way of getting customers to achieve brand goals by taking advantage of the personalisation and segmentation capabilities of email marketing.

So, how to start and build an effective growth-driven email marketing strategy to increase your ROI?

We’ve prepared a guide to help you understand the fundamentals of email marketing and how to build effective campaigns to have a strong relationship with your self-built email audience.

What Does This Guide Include?

This comprehensive guide covers the fundamentals of email marketing with its benefits to build an effective strategy and plans step by step. 

  1. Main Goal of Email Marketing
  2. Email Marketing Tactics
  3. Growing Audience List & Data Collection Tactics
  4. Creating the Campaign
  5. Automating the Email Marketing
  6. Measuring Its Success

Who is This Guide for?

GMH Growth-Driven Marketing Guides are designed for those who want to create a strong growth structure and apply a sustainable digital marketing strategy for their organisation. GMH guides are also highly useful for those who don’t have an established brand and just want to learn for career purposes. You can benefit from this guide if you are:

  • A traditional marketer who wants to upskill into growth-driven and digital marketing
  • Any digital marketing professional who wants to build and manage a sustainable growth-driven marketing strategy
  • An inspired career changer
  • A small-business owner or an entrepreneur who wants to grow their business 
  • A graduate who just wants to learn the latest marketing techniques and methods

Related Courses, Tools & Guides

Yes, there’s more to Growth-Driven Marketing! Here are our other guides that will support you on your growth journey.

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Growth Channels: Email Marketing

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The Ultimate Guide to Email Marketing
Guide to create an effective email marketing strategy