Email marketing is the most effective communication channel to build a sustainable relationship with your target audience because of its numerous segmentation, personalization and automation capabilities. It gets better ROI than other communication channels like social media because you give your subscribers the most personalized messages and, most importantly, you build your own audience.
Unless you interact with your target audience after reaching them or prospects already in your sales funnel by building an effective communication strategy, they will be lost contacts in your sales pipeline. For this reason, separating the target audiences according to their interests and then sending messages according to the actions they take is an inevitable way of getting customers to achieve brand goals by taking advantage of the personalisation and segmentation capabilities of email marketing.
So, how to start and build an effective growth-driven email marketing strategy to increase your ROI?
We’ve prepared a guide to help you understand the fundamentals of email marketing and how to build effective campaigns to have a strong relationship with your self-built email audience.
This comprehensive guide covers the fundamentals of email marketing with its benefits to build an effective strategy and plans step by step.
GMH Growth-Driven Marketing Guides are designed for those who want to create a strong growth structure and apply a sustainable digital marketing strategy for their organisation. GMH guides are also highly useful for those who don’t have an established brand and just want to learn for career purposes. You can benefit from this guide if you are:
Yes, there’s more to Growth-Driven Marketing! Here are our other guides that will support you on your growth journey.