The Ultimate Guide to Earned Media

Become a brand worth talking about

Earned media (also known as free media) is the content that your brand earned, but which isn’t paid for such as shares, reposts, word of mouth, reviews, or recommendations.  An earned media marketing strategy consists of methods such as social bookmarking, republishing, backlink activities and guest posting.

Why is Earned Media Marketing Important for Your Business?

Since a word of mouth or a third party (business or individual) recommendation would appear to be more believable for your audience, an effective earned media marketing strategy can be more beneficial than your paid media or owned media efforts. Earned media marketing will:

• Increase brand awareness
• Improve brand credibility
• Increase brand loyalty (through brand advocates)
• Improve SEO rankings and traffic over time

What Does This Guide Include?

This comprehensive guide covers the difference between paid, owned, and earned media, understanding the change in earned media marketing and other essential concepts for a successful earned media marketing strategy. 

The guide also includes terminology, practical tactics, tips and recommendations for an effective earned media marketing strategy. 

Who is This Guide for?

GMH Growth-Driven Marketing Guides are designed for those who want to create a strong growth structure and apply a sustainable digital marketing strategy for their organisation. GMH guides are also highly useful for those who don’t have an established brand and just want to learn for career purposes. You can benefit from this guide if you are:

• A marketing specialist interested in learning about earned media marketing
• A traditional marketer who wants to upskill into growth-driven and digital marketing
• Any digital marketing professional who wants to build and manage a sustainable growth-driven marketing strategy
• An inspired career changer
• A small-business owner or an entrepreneur who wants to grow their business 
• A graduate who just wants to learn the latest marketing techniques and methods

Related Courses, Tools and Guides

Yes, there’s more to Earned Media Marketing! Here are our other courses, tools and guides that will support you with your earned media marketing strategy.

Courses

• Earned Media Course

Tools 

• Growth-Driven Marketing Planning Tools - Earned Media Planning

Guides 

• Growth-Driven Marketing Planning Guides - Earned Media Planning