Earned media (also known as free media) is the content that your brand earned, but which isn’t paid for such as shares, reposts, word of mouth, reviews, or recommendations. An earned media marketing strategy consists of methods such as social bookmarking, republishing, backlink activities and guest posting.
Since a word of mouth or a third party (business or individual) recommendation would appear to be more believable for your audience, an effective earned media marketing strategy can be more beneficial than your paid media or owned media efforts. Earned media marketing will:
This comprehensive guide covers the difference between paid, owned, and earned media, understanding the change in earned media marketing and other essential concepts for a successful earned media marketing strategy.
The guide also includes terminology, practical tactics, tips and recommendations for an effective earned media marketing strategy.
GMH Growth-Driven Marketing Guides are designed for those who want to create a strong growth structure and apply a sustainable digital marketing strategy for their organisation. GMH guides are also highly useful for those who don’t have an established brand and just want to learn for career purposes. You can benefit from this guide if you are:
Yes, there’s more to Earned Media Marketing! Here are our other courses, tools and guides that will support you with your earned media marketing strategy.