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Content Marketing Planning Guide

Attract, engage and retain your target audience with strong content marketing planning

The power of content marketing is undeniable. It’s one of the most effective marketing approaches and generates high added value at a reasonable cost, providing sustainable profitability for organisations.

Why is Content Marketing Planning Essential for My Business?

A successful content marketing strategy starts with calculating the existing or predicting the potential customer needs and planning your tactics accordingly. So, content marketing planning is as important as creating and distributing relevant content to your audience.

An effective content marketing plan should be simple but at the same time cohesive with your other digital marketing activities. To reduce the complexity, we’ve prepared a guide for you to have an understanding of how to create a content marketing plan, the main content types and some tactics for you to use in your content marketing activities.

What Does This Planning Guide Include?

This comprehensive guide covers the 3 main steps for you to create Content Marketing plans. The guide also introduces you to the essential concepts and the terminology with tips, related growth metrics and examples. Additionally, you will be able to exercise each module and process in the Growth Marketing Hub with the help of dashboard screenshots. 

  1. Choose or Create Your Brand/Product 
  2. Choose or Create Your Persona
  3. Create Tactics
  4. Manage Your Plan/Tactics


content marketing planning


Who is This Planning Guide for?

GMH Growth-Driven Marketing Planning Guides are designed for those who want to create a strong growth structure and apply a sustainable digital marketing strategy for their organisation. GMH guides are also highly useful for those who don’t have an established brand and just want to learn. You can benefit from this guide if you are:

  • A traditional marketer who wants to upskill into growth-driven and digital marketing
  • Any digital marketing professional who wants to build and manage a sustainable growth driven marketing strategy
  • An inspired career changer
  • A small-business owner or an entrepreneur who wants to grow their business 
  • A graduate who just wants to learn the latest marketing techniques and methods

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Resource Tags

Growth Channels: Content Marketing

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Content Marketing Planning Guide
Guide to maximise content marketing performance