Content marketing is one of the most influential marketing methods, providing your target audience useful and to-the-point information while they’re searching for it. A successful content marketing strategy focuses on creating and distributing qualified and relevant content in order to attract, engage, convert and nurture a clearly defined target audience.
Content marketing supports all the growth funnels and is highly effective when executed right. It can:
This comprehensive guide covers what content marketing offers to businesses and the necessary steps for planning and executing a persona-based and data-driven content marketing strategy. The steps (listed below) are elaborated according to growth marketing phases: reach/attract, engage/convert, nurture/close and retain/grow, and are supported with practical tips.
The guide also includes the necessary tools, tool dashboards, content marketing terminology, and growth tactics in order for you to master building and executing a successful content marketing strategy.
GMH Growth-Driven Marketing Guides are designed for those who want to create a strong growth structure and apply a sustainable digital marketing strategy for their organisation. GMH guides are also highly useful for those who don’t have an established brand and just want to learn for career purposes. You can benefit from this guide if you are:
Yes, there’s more to Content Marketing! Here are our other guides that will support you with your content marketing strategy.