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The Ultimate Guide to Content Marketing

Why is Content Marketing Essential for My Business?

Content marketing is one of the most influential marketing methods, providing your target audience useful and to-the-point information while they’re searching for it. A successful content marketing strategy focuses on creating and distributing qualified and relevant content in order to attract, engage, convert and nurture a clearly defined target audience.

Content marketing supports all the growth funnels and is highly effective when executed right. It can:

Improve brand visibility
Improve brand awareness, recognition and loyalty
Develop sustainable customer relationships
Help you to build brand credibility
Position you as a thought leader among your audience and in your industry
Enable sustainable profitability by providing high-added-value at a reasonable cost.

What Does This Guide Include?

This comprehensive guide covers what content marketing offers to businesses and the necessary steps for planning and executing a persona-based and data-driven content marketing strategy. The steps (listed below) are elaborated according to growth marketing phases: reach/attract, engage/convert, nurture/close and retain/grow, and are supported with practical tips.

Content Marketing Planning
Content Marketing Creation
Content Marketing Publication
Content Marketing Analysis
Content Marketing Optimisation

The guide also includes the necessary tools, tool dashboards, content marketing terminology, and growth tactics in order for you to master building and executing a successful content marketing strategy.

Who is This Guide for?

GMH Growth-Driven Marketing Guides are designed for those who want to create a strong growth structure and apply a sustainable digital marketing strategy for their organisation. GMH guides are also highly useful for those who don’t have an established brand and just want to learn for career purposes. You can benefit from this guide if you are:

A content marketing specialist
A traditional marketer who wants to upskill into growth-driven and digital marketing
Any digital marketing professional who wants to build and manage a sustainable growth-driven marketing strategy
An inspired career changer
A small-business owner or an entrepreneur who wants to grow their business
A graduate who just wants to learn the latest marketing techniques and methods