Competitor Analysis Guide

Be one step ahead of the competition

Many businesses make the common mistake to only focus on their brand and leave aside monitoring of what their competitors do. However, carrying out competitor research and analysis periodically is the only way to understand how your brand is positioned in your industry.

Why is Competitor Analysis Essential for My Business?

Whether you are a start-up or an established entity, competitor research and analysis is essential to understanding your market and industry better. By monitoring and analysing your competition according to the 4Ps (Product, Price, Place, and Promotion), you can gain valuable insights on:

• The pricing and marketing activities of your competitors (and whether they do remarketing)
• Customer / persona targeting
• Customer acquisition
• New competitors 
• New practices or the mistakes your competitors make 
• Your brand positioning

So that you can always be one step ahead...

What Does This Strategy Guide Include?

This comprehensive guide covers the 6 main steps for you to carry out your competitor research (analysis) and introduces you to the essential concepts and the terminology with tips and growth tactics. Additionally, you will be able to exercise each module and process in the Growth Marketing Hub with the help of the dashboard screenshots. 

1. Creating Your Competitor
2. Competitor Website / Mobile App Analysis 
3. Competitor Social Media Analysis 
4. Competitor Email Marketing Analysis
5. Competitor Paid Media Analysis 
6. Competitor Earned Media Analysis

Who is This Strategy Guide for?

GMH Growth-Driven Marketing Strategy Guides are designed for those who want to create a strong growth structure and apply a sustainable digital marketing strategy for their organisation. GMH guides are also highly useful for those who don’t have an established brand and just want to learn. You can benefit from this guide if you are:

• A traditional marketer who wants to upskill into growth-driven and digital marketing
• Any digital marketing professional who wants to build and manage a sustainable growth driven marketing strategy
• An inspired career changer
• A small-business owner or an entrepreneur who wants to grow their business 
• A graduate who just wants to learn the latest marketing techniques and methods

Related Courses and Tools

Courses 

• Digital Marketing Strategy Course

Tools

• Content Marketing Planning
• Email Marketing Planning
• Social Media Planning
• Earned Media Planning
• Earned Media Planning
• Paid Media - PPC Planning
• Internal Checkup
• Customer Research 
• Persona Creation
• Positioning Creation
• Growth Funnel Creation
• Goal Setting