Many businesses make the common mistake to only focus on their brand and leave aside monitoring of what their competitors do. However, carrying out competitor research and analysis periodically is the only way to understand how your brand is positioned in your industry.
Whether you are a start-up or an established entity, competitor research and analysis is essential to understanding your market and industry better. By monitoring and analysing your competition according to the 4Ps (Product, Price, Place, and Promotion), you can gain valuable insights on:
So that you can always be one step ahead...
This comprehensive guide covers the 6 main steps for you to carry out your competitor research (analysis) and introduces you to the essential concepts and the terminology with tips and growth tactics. Additionally, you will be able to exercise each module and process in the Growth Marketing Hub with the help of the dashboard screenshots.
GMH Growth-Driven Marketing Strategy Guides are designed for those who want to create a strong growth structure and apply a sustainable digital marketing strategy for their organisation. GMH guides are also highly useful for those who don’t have an established brand and just want to learn. You can benefit from this guide if you are: