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Paid Media Course

Paid media marketing is an important component of business growth that provides you with the fastest and the most accurate results through PPC (Pay-Per-Click) advertising, display ads, and branded content.

Join Dr. Eren Kocyigit, founder of NBT, on this course to learn how to build and manage a successful Paid Media marketing strategy and get results instantly with an effective Paid Media marketing management.

Course Curriculum

The Paid Media Course covers how the Growth-Driven Marketing methodology works and where paid media management is positioned at the Growth-Driven Marketing loop. With this course, you will learn the essential steps to build and monitor your paid media activities and the key concepts for managing an effective paid media marketing strategy. You will have a clear understanding of:

  • Why Paid Media Marketing is Essential for Businesses: The main concept and benefits of paid media marketing.
  • Key Paid Media Terms: Clarifying all the most important terminology of paid media such as PPC, CPC, impression, conversion, CTR, and many more. 
  • Paid Media Platforms
  • Google Ads: Campaign Models, Setting Goals, Google Ads Components, How to track conversion for websites, apps and phone calls
  • The fundamentals of Microsoft Advertising (Bing Ads)
  • The fundamentals of Criteo Ads
  • Facebook and Instagram Ads: Creating a Campaign, Creating Ads and Creating Creative Sets, Audiences, and Targeting 
  • Twitter Ads: Creating a Twitter Ads Campaign, Audience Targeting for Twitter Campaigns, and Creating a Tweet for Twitter Ads
  • LinkedIn Ads: LinkedIn Advertising Account Setup, Creating a LinkedIn Campaign, and Creating a LinkedIn Ad
  • Quora Ads: Creating a Quora Advertising Campaign, setting Quora Advertising, Quora Advertising Targeting and how to prepare Quora Ads
  • How to Monitor Paid Media Activities: Important metrics on the dashboards of the PPC channels and UTM parameters. 
  • Top Paid Media Tools through the Growth Marketing Hub’s comprehensive “Top PPC Tools” guide.

In the course, you will also see how to create your Paid Media Marketing plans easily with the GMH Paid Media- PPC Planning Tool. 


53 min 06 sec

Related Tools & Guides

Related Courses

Managing Paid Media is one of the essential steps of an end-to-end Growth Marketing strategy. Here are our other courses that will support you on your growth journey.

Resource Tags

Growth Channels: PPC
Difficulty Level: Beginner

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Paid Media Course
Essential steps to build and monitor your paid media activities